by: Madison Lockwood
There is no question that the advent of the internet as an ecommerce hosting tool has transformed the real estate industry. The internet is a particularly well qualified platform for real estate presentation. Today's large real estate websites will sort available properties by area and then present them with a combination of written information, photos and often video segments. Nationwide firms such as Coldwell Banker operate sites that act as national listing services.
A home buyer can now do his initial research seated in front of a computer terminal. The traditional approach of contacting an agent and having the agent arrange for home viewings that may or may not suit the client is no longer the first step. Today, the home buyer can select a range of houses suitable for viewing on the internet and then have a real estate agent arrange the home visits.
This new reality means that the agent is no longer the client's first contact. For that reason, it is critical that active agents establish an internet presence. If a customer is clicking through homes and finds one of interest, it is important that the listing agent be "clickable" on the same page. Otherwise, the customer may call his friend, the realtor down the street and ask him to step in.
The predominant website host for non-commercial real property is Realtor.com, the site operated by the National Association of Realtors. Realtor.com carries over two million five hundred thousand listings and for many of them, the listing agent has an ad and a web address right along side. Their use of the web is an excellent example of ecommerce hosting: it is a well-formatted marketing and product presentation tool.
A realtor should have a personal website that is the next stop for the potential customer. An innovative realtor will often set up his page so that it provides additional pictures and information about the property. Contact information in the form of phone numbers and an email template are essential: the key is to make it easy for the customer who has found an interesting property to connect with the listing agent.
Nothing will accomplish this more effectively than an attractive, informative website that personalizes the realtor and connects him or her to the property in question. When choosing a hosting company, the realtor should select one that understands the technology behind "virtual tours" and will provide the bandwidth to include them in the website.
Videos of the various rooms in the home are an enormous enhancement of the property presentation. Real estate website hosting can be something of a specialty, so choosing one with the most advanced technology that allows a potential home buyer the chance to 'view' the home online will go a long way in supplementing the sales presentation.
It is important, also, that the realtor's site provide views and information over and above that provided on any national real estate internet listings. The realtor's personal site should be in-depth, personable, and offer the client as many options as possible.
Here, too, the realtor can work with his personal website host to design a site that will lead the potential customer to other listings in the area similar to the one that has been selected. These properties may be listings from other brokers; the idea is to maximize use of internet technology to bring that potential customer into the realtor's fold, regardless of whose listing the customer ultimately chooses to purchase.
About The Author
Madison Lockwood is a customer relations associate for http://ApolloHosting.com, http://www.apollohosting.com. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.
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Finance Your Real Estate Investment Properties
Finance Your Real Estate Investment Properties
by: Peter Dobler
Unlike traditional residential real estate mortgages, real estate investment financing is way more creative and offers more options than you think. The golden rule in real estate investment is OPM (Other People?s Money).
I have enough money; shouldn?t I buy my real estate investment for cash? No, I absolutely advice against investing large sums of cash into a single real estate investment. There are two reasons why not. First, you give away most of your profits by not leveraging your real estate investment. Second, it is far too risky to put every egg into one basket.
Let me explain the leverage issue for a moment. I will give you an example of a $100,000 investment property that typically increases its value (appreciates) by 7% average a year. Maybe more, maybe less depending where you live. Paying all cash for this property will yield in a 7% appreciation profit plus the...
Finance Your Real Estate Investment Properties
Real estate > Finance Your Real Estate Investment Properties
Finding The Best Real Estate Agent
Finding The Best Real Estate Agent
by: Ingrid Macher
Finding the appropriate time to leave behind the unforgettable moments that you experienced in your home is sometimes stressful, but it's always the time to move forward to get a new investment. Statistics in Las Vegas real estate show that the average family is ready to jump into a new home almost every 5 years, so how you interview the best candidate is going to help you to sell your most valuable asset and move to the next step of finding your next "dream home." Here is some advice for you:
Find an agent with a marketing plan that is designed to incorporate all the resources, tools, and systems accomplishing your goals and needs as the seller of a real state property.
Look for somebody who is going to get you the most amount of money in the least amount of time and the least amount of inconvenience.
Sometimes looking around and interviewing so many candidates can make you...
Finding The Best Real Estate Agent
Real estate > Finding The Best Real Estate Agent
Tampa Bay Real Estate Bubble Burst? Unlikely
Tampa Bay Real Estate Bubble Burst? Unlikely
by: Bob Lipply
With property prices seemingly on the rise and rising quickly in Tampa, there is a lot of talk about a real estate bubble in the US and dire predictions that the so-called bubble could burst, leading to a lack of confidence on the part of investors and people seeking a second home. But while this talk of a bubble may be true in some parts of America, it isn't justified in Florida, particularly in the Tampa Bay and Clearwater areas.
Florida as a whole is enjoying a rise in property prices which promises to be a long term trend. There are many reasons for this.
Demand for real estate in Florida is increasing.
Homes are being bought for various reasons. Both American and European holiday makers view Florida as a premier summer holiday location and flock there each summer and historical evidence suggests that this figure is rising sharply and is having a major economic...
Real estate > Tampa Bay Real Estate Bubble Burst? Unlikely
Real Estate - Advertising Your Own Home
Real Estate - Advertising Your Own Home
by: Jay Bauder
"House and Lot For Sale! Direct Buyers Only!" -- These popular ads can be found everywhere, including the internet...
Many people rely on the internet to sell their property because it's a great way to advertise. There are a growing number of websites that allow posting of "for sale by owner" ads. These websites target buyers from all around the world. Internet ads are also being proven worthy of consideration because of their cost-effectiveness as compared to other forms of advertising.
Taking a sneak peak at lists of properties which are for sale by owners on the internet can help you gather indispensable information. You can also access handbooks and other sources of information that are available on the internet.
Every day, thousands of people become potential buyers of products and properties that are for sale by owners. They go through newspaper ads, banner ads, search...
Real Estate - Advertising Your Own Home
Real estate > Real Estate - Advertising Your Own Home
Why Do Real Estate Agents Need Websites?
Why Do Real Estate Agents Need Websites?
by: Madison Lockwood
There is no question that the advent of the internet as an ecommerce hosting tool has transformed the real estate industry. The internet is a particularly well qualified platform for real estate presentation. Today's large real estate websites will sort available properties by area and then present them with a combination of written information, photos and often video segments. Nationwide firms such as Coldwell Banker operate sites that act as national listing services.
A home buyer can now do his initial research seated in front of a computer terminal. The traditional approach of contacting an agent and having the agent arrange for home viewings that may or may not suit the client is no longer the first step. Today, the home buyer can select a range of houses suitable for viewing on the internet and then have a real estate agent arrange the home visits.
This new reality means...
Why Do Real Estate Agents Need Websites?
Real estate > Why Do Real Estate Agents Need Websites?
How to Become a Successful Real Estate Developer
How to Become a Successful Real Estate Developer
by: Rhiannon Williamson
Real estate investment and development has never been a more popular pastime or career changing challenge; if you would like to learn seven secrets for consistently successful real estate investing through development or you would like to know how you can continue to profit from property even if the market takes a downward turn just read on?
1) Do Your Location Homework ? did you know that through successful and sustained location research professional property investors actually continue to profit during a market down turn?
It?s true - whatever the market conditions you can apply their location research approach to your real estate investments and also make consistent profits from property.
Take the necessary time to learn all about a town or city you?re considering for your next property development purchase and discover where the up and coming areas of...
How to Become a Successful Real Estate Developer
Real estate > How to Become a Successful Real Estate Developer
Why Do Real Estate Agents Need Websites?
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hCG - Human Chorionic Gonada-what?
hCG - Human Chorionic Gonada-what?
by: Susan Tanner
...Tropin. Human chorionic gonadotropin. Sound
Familiar? You may or may not have heard of hCG,
but if you have, it may be because you read it on the
box of your home pregnancy test. That's because
hCG is the basis of home pregnancy tests. It's also
the basis for the blood and urine pregnancy tests that
your doctor performs. But there is much more to hCG
than simply being an indicator...
hearing aids Why Do Real Estate Agents Need Websites?
Real estate > hCG - Human Chorionic Gonada-what?
Real estate
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