by: Lanard Perry
Real Estate Post Card Marketing is an underutilized
real estate marketing strategy known by many, but used
by few. The test? How many agents do you know market
real estate with postcards. Not many - that's what I
thought!
Yet, those that do maintain high visibility with their
prospects. From useful tips to delicious recipes,
customized real estate marketing post cards can leave
positive and lasting impressions about you and your
services at affordable prices.
I like marketing real estate with post cards for
several reasons:
They're inexpensive - you can cast a wide net and
reach a lot of people for a little of nothing. And as
you know, or will soon learn, repeat contact with
prospects is key to identity branding.
You want buyers and sellers to think of you when
they're ready to make a real estate transaction; which
you can accomplish easier when you have repeated
contacts with them. A series of real estate marketing
post cards will do that for you.
They're easy to set into motion - it takes little time
to reach hundreds to thousands of prospects via real
estate post card marketing.
Here's a great way to use them. Chose a neighborhood
to farm; condos, high end homes, country estates, move
up homes, or whatever.
Then, mail them post cards on a routinely scheduled
basis. Perhaps it's once a month, with special
emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be
interesting enough that your prospects look forward to
receiving them, but not so often that they are
annoying.
Fortunately, you don't have to spend time or energy
designing and printing your own post cards. There are
several companies that produce impressive Real Estate
Postcards; ready for addressing and mailing. They're
cute, charming and make me smile.
Even if you're a do it yourself type and like the idea
of owning a software program to design your own you
can't go wrong with ready made ones.
As a real estate you need to generate leads; buyers
for listings and sellers wanting to list their
properties. You should also be taking advantage of
every opportunity to brand yourself. With real estate
post card marketing you can:
use your real estate marketing post cards like an
extension of your Business Cards. You could also
include your real-world address, phone number, and
website address if you're comfortable with that. The
key is to include information that makes it easy for
someone to get in touch with you.
use your real estate marketing post cards to Announce
New Listings. For example, announce your $2 million
dollar listing to a $750,000.00 neighborhood. Heck, it
doesn't even have to be your listing, and you can
still implement this idea.
Here's what I mean!
Select 4-5 one million dollar
homes you'd like to sell, which can be any body's
listings in any agency.
Get to know them like they're
your own listings.
Then, select a neighborhood, or neighborhoods, of
200-500 homes where the values are $500,000.00, or so.
More or less is okay, but the idea is to seleect
homes that are several hundred thousand dollars or
more less in value. The idea won't work if there's
only a $20,000.00 difference.
Select a a series of real estate post cards to send to
the owners in the targeted neighborhood(s).
A series
of letters will work, but you can make a bigger and
more lasting impression with postcards.
Check out some Real Estate Postcards and you'll see
what I mean. The post cards should appeal to their
desire to "move up" into larger and/or more expensive
homes.
Send a post card once a month.
Then, get ready for some business.
You'll get
potential buyers interested in what you've got to sell
that will also be prospects for new listings.
Can you
see getting sales this way? How about listings?
When you use this strategy you'll begin to create
relationships with people
that'll translate to sales
and listing, and reap the benefits of your efforts
over and over.
A real estate post card marketing campaign will enable
you to frequently and inexpensively market Real Estate
Postcards to the masses, and as you know the more
frequent your contacts with prospects the better your
results will be.
About The Author
Lanard Perry is the author of "Farming Expired Listings - Your Personal Guide To Success;"
Estate Listing System Ebook Guide that shows Realtors how to average 1 or more listings a week.
at http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.
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The Basics Of Estate Planning
by: Robert Thatcher
Estate Planning may be a word that is encountered by many citizens especially the elderly. What is Estate Planning? What benefits does it provide to people?
Estate Planning is a method of arranging and considering alternatives that will satisfy specific wishes and goals to prepare for things that may happen to a person and the people he finds special to him.
Estate Planning includes organizing properties and not just putting them in a simple Will. It also lessens the taxes and fees that may possibly be charged to these properties. Estate Planning also includes contingency preparation to ensure that ones wishes regarding health care and medications will be followed.
An estate plan may be described as good if it financially coordinates with the future of the home, business, investments, insurance and other benefits if ever the person becomes sick or will pass away. A good estate plan...
The Basics Of Estate Planning
Why Do Real Estate Agents Need Websites?
Why Do Real Estate Agents Need Websites?
by: Madison Lockwood
There is no question that the advent of the internet as an ecommerce hosting tool has transformed the real estate industry. The internet is a particularly well qualified platform for real estate presentation. Today's large real estate websites will sort available properties by area and then present them with a combination of written information, photos and often video segments. Nationwide firms such as Coldwell Banker operate sites that act as national listing services.
A home buyer can now do his initial research seated in front of a computer terminal. The traditional approach of contacting an agent and having the agent arrange for home viewings that may or may not suit the client is no longer the first step. Today, the home buyer can select a range of houses suitable for viewing on the internet and then have a real estate agent arrange the home visits.
This new reality means...
Why Do Real Estate Agents Need Websites?
Why Real Estate Investment?
Why Real Estate Investment?
by: Rik Foote
Why should you invest in real estate?
Well, investing in real estate for profit is one of the most popular approaches to generating additional income in the United States today.
In fact, if you pay attention to recent press you will have seen numerous reports about the real estate investment craze that seems to be sweeping the Nation.
When done carefully and intelligently, real estate can yield fantastic benefits that can not be achieved through any other type of investment.
Here are just a few examples of why real estate investing can be such a powerful wealth generator.
1. Real Estate Markets Are Slow to React - Although real estate, like everything else, has ups and downs, it is generally a lot slower to react than the stock market.
For example, you won?t get up in the morning and discover that your real estate investment is worth ten or twenty percent less...
Real Estate Investor Question: Rehab and Sell, or Rehab and Keep?
Real Estate Investor Question: Rehab and Sell, or Rehab and Keep?
by: Bruce W. Ford
Here's another awesome question I received from my discussion board. The question; Why bother keeping property after it's rehabbed? Why not sell it after the rehab and GET PAID!
Of course, the first questions that you must answer is how emergent is your need for quick cash? You can likely generate the most SHORT TERM cash by selling a freshly rehabbed house. But, you will give much of it away in taxes come next April.
If you keep it, you stand to make more! You will also enjoy some great benefits while you own it such as cash flow, a tax break, and MORE cash with the future appreciation. You can still pull some nice cash a few months after buying it when you refinance (post rehab) the property from your hard money (at 70% loan to value) to long term financing (at 85% or 90% loan to value).
The short answer is an investor is going to make considerably...
Real Estate Investor Question: Rehab and Sell, or Rehab and Keep?
Condominium and Fee Simple Ownership of Real Estate
Condominium and Fee Simple Ownership of Real Estate
by: Roselind Hejl
Real Estate Ownership
Generally, apartment-style buildings are called condos, two-story row houses are known as town homes, and free-standing homes on small lots are referred to as garden homes. Unfortunately, this description creates some confusion about real estate ownership. Apartment, town home, and garden home describe the design or construction of certain homes. The word "condominium" does not refer to a the layout or style of a building. Condominium is a form of ownership of real estate. The form of ownership of real estate cannot be recognized by observing the building design.
Condominium Regime
The legal definition of condominium is: the absolute ownership of a unit based on a legal description of the airspace the unit actually occupies, plus an undivided interest in the ownership of the common elements, which are owned jointly with the other condominium...
Condominium and Fee Simple Ownership of Real Estate
Where To Invest In Real Estate
by: Steve Gillman
Where should you invest in real estate? If you know an area well, and have enough experience investing in real estate, you can make money almost anywhere. However, there are always places that are better or worse for real estate investments - places that have a better demand/supply ratio. Use the questions below to find them.
Demand Questions
1. Is the population growing fast? Check the US Census figures online, or ask the local government if they have the statistics. Stay away from areas that have little growth.
2. Is job growth decent? Again, ask local authorities or use the census information. You want to see job growth equal to or exceeding population growth. The people have to have money to pay for housing.
3. Decent quality of life? This is subjective, but important. Are there theaters and bookstores? Count coffee shops and cafes. Trendy areas usually have increasing demand...
Where To Invest In Real Estate
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Shopping for a Swimming Pool
Shopping for a Swimming Pool
by: Jeff Lakie
When the summer rolls around and the air heats up, we all dream of having pools in our own backyard. However, before shopping for pools, it is important to be aware of safety issues. Make sure you are willing to take on the responsibility before you buy.
Do you have a lot of kids in your neighborhood? Pools are magnets for children! Be aware that if the pool is on your property, you may be liable for any accident...
Real Estate Post Card Marketing; Million Dollar Mailings pool table Real estate Shopping for a Swimming Pool
Before Entering Into That Payday Cash Loan
Before Entering Into That Payday Cash Loan
by: Christopher M. Luck
Payday cash loans are starting to become the most popular way for people to borrow money. This is partially because they are just so much more convenient then other professional loan alternatives. A store offering a payday cash loan is almost as easy to find these days as a corner coffee shop. They are everywhere, and no longer just in the big cities. They?re also popular because getting one of...
Before Entering Into That Payday Cash Loan Real Estate Post Card Marketing; Million Dollar Mailings home loans