Real estate > Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

by: Lou Castillo

So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there are! We find them all the time. But you ain't gonna find them looking at for-sale ads in the paper, for-sale signs in the yard, or by concentrating solely on short sales, foreclosures, REOs and agent-listed properties.

You need to dig out the motivated sellers from under the rocks where they hide, and get THEM to call YOU!! Imagine how stress-free and easy it is to earn a huge income when real, genuine motivated sellers call you and you can pick the best deals out of your calls. It really is like shooting ducks in a barrel.

Alright?enough already! Now you're wondering : how can you get those same motivated sellers out from under a rock, and calling you too? The secret is in a multi-step campaign, and one of the important steps is using direct mail, meaning postcards or letters that make the motivated sellers pick up their phone and call you.

We've got tons of examples and much more in-depth explanation of an entire investor marketing campaign from low-budget on up in our $69 book/tape course Marketing: Secrets to Exploding The Quantity & Quality of Your Deals and we actually design and implement your own full marketing campaign with you in our 6-month Coaching Program: Secrets to Your own $80,000/year, no-bull, Real Estate Investing Business

So, here are the 14 key secrets to writing Killer Postcards that create a tidal wave of motivated sellers.

1) Write all your text or copy with WIIFM in mind. WIIFM stands for What's In It For Me. The "Me" means the seller, the recipient of your postcard. Write purely in terms of benefits to them, NOT what you'll get out of it, nor very much about you. Focus on what will excite them, what will you do for them, what can you truthfully say to make them believe you can help them.

2) Headline with WIIFM. Develop a large, bold headline of 10 ? 20 words that gives your best, boldest "WIIFM punch" to them, and put it at top of both sides of postcard. For example : "Can you really sell your home in days? Don't list with an agent or put a ForSale sign out, until you read this". Another example: "Are you frustrated because you want your home to sell overnight? You now have an easy solution for problems like: fixer-uppers, bad tenants, back payments, estate, eviction, bankruptcy, divorce or foreclosure"

3) Make the recipient's name/address as personal as possible. You don't want to look or seem like junk mail, so when you address the postcard don't use 'Resident' or 'Homeowner' or 'Mr. Smith' or 'Mrs. Roberts'. Try to simply use firstname and lastname : 'Susan Johnson'. You can also consider handwriting (or using a handwriting font) the recipient's info.

4) Use a photo of yourself?a head shot taken at a studio?to make you 'real, friendly, likable, trustable' to the seller. The sooner the seller feels like they know and trust you, the sooner they'll call you and sell you their house.

5) Include the address of non-owner occupied property (ie rental house) in your headline, if you're mailing to an absentee-owner or landlord elsewhere, at their home address. This allows the recipient to know which one of her houses you are interested in purchasing.

6) Your return address should not be a "junk mail indicator" either, so consider leaving off your business name and instead just using your personal name and/or handwriting the return address, too.

7) You need testimonials from all your happy sellers (include their full names and occupations), so you can include as many as possible on your postcard so that the seller can identify with them and come to feel like they know you and trust you?quickly.

8) If you're too new to have testimonials from your sellers, then write brief "Success stories". Just a paragraph or two describing how you helped "Frank and Joanne save their home from foreclosure?". Make these truthful and cut write to the WIIFM, but don't use last names since you don't have written permission.

9) Show the seller that you regularly help their neighbors and/or have a history of helping sellers, by including the number of sellers you helped last month or last year, and/or their (nearby) addresses.

10) Sellers need to see your phone number printed on the postcard at least 3 to 6 times. So that each time they read it they have yet another chance to lean toward and make the decision to call you.

11) Sellers trust you more when you can give a genuine Guarantee that's meaningful to the seller and that you'll truly stand behind. For example: "we guarantee you'll receive a written offer within __48__ hours, or we'll buy you dinner or send you to the movies" (give them a gift certificate to pizza joint or theatre, if you don't abide by guarantee).

12) Tell everyone, including in your postcard, that you pay referral fees if they know someone who'd like to sell their home quickly and hassle-free.

13) Give the recipient a "Not Quite Ready response mechanism". If their not ready to call you and speak to you just yet, but they are more than a little interested tell them how they can visit your website or call your free 24/7 recorded message for more info. This is a great non-threatening way to still allow people to start to know you and trust you.

14) Lastly, the "P.S." at the bottom of your postcard has been researched as the MOST-read part of any postcard or letter. So include a P.S. that summarizes what you do and your phone number at the bottom.

Best of success,

Lou Castillo

About The Author

Lou Castillo

FREE! Real Estate Investing Secrets To Earning $100,000 Your 1st Year! -- 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success...Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight!

http://www.InvestorSuccessTactics.com

josh@joeandlou.com

Real Estate - So, You Wanna Buy Pre-Foreclosures?

by: Lou Castillo

So you wanna buy pre-foreclosures? or at the courthouse steps? So many people ask us about this. Here's our '30 second seminar' on it. If you're going to buy PRE-foreclosures--after the seller is behind on her payments, but before the lender's auction date-then there are some pros and cons to consider.

Pros: 1) you've got a good possibility of buying the house subject-to the loan from a very motivated seller who just wants out. 2) you don't need to do any marketing, just read the foreclosure notices (more on this later), pull some comps and do drive-bys. 3) There are several *thousand* foreclosures published each month, in the greater Atlanta area-plenty to choose from.

Cons: 1) You've only got about 3 weeks (to beat the courthouse auction) to contact homeowners and get signed contracts, title work, funding, etc. 2) Most pre-fc homeowners are in denial about their situation...

Real Estate - So, You Wanna Buy Pre-Foreclosures?

Real estate > Real Estate - So, You Wanna Buy Pre-Foreclosures?

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My wife and I were on vacation, and stopped in Farmington, New Mexico for a few days. We were about to buy a house for a winter project. The plan was to fix it up and sell it in the spring for a profit.

Just prior to making an offer, we took a last walk-through. As the owner showed me around, my wife started to talk to the woman who was renting the home. She told Ana that half of the outlets in the home didn't work, as well as other useful information.

This got me thinking, and I went down to the basement for a second look at the wiring. Not only did the house...

Real Estate Research - Talk To Everyone

Real estate > Real Estate Research - Talk To Everyone

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Demand Questions

1. Is the population growing fast? Check the US Census figures online, or ask the local government if they have the statistics. Stay away from areas that have little growth.

2. Is job growth decent? Again, ask local authorities or use the census information. You want to see job growth equal to or exceeding population growth. The people have to have money to pay for housing.

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Where To Invest In Real Estate

Real estate > Where To Invest In Real Estate

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What I am going to reveal to you are some basic truths about Real Estate investing - truths that may totally affect the Real Estate investments you have now - and certainly I intend to modify the way you do Real Estate investing in the future.

Let's get right to it - and into the heart of the real estate investing issue?

You have been programmed all your life to become what you are today - from school, friends, relatives and, yes, your parents.

Recent studies show that you are who you are now, more from what you learned prior to age 8 than in anything else you have learned since.

Now, that may surprise you, but it is true that what you learned at the earliest ages affects the way you make Real Estate investments today, and the type of Real Estate investing success you...

Real Estate Investing LIES Unveiled

Real estate > Real Estate Investing LIES Unveiled

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

by: Lou Castillo

Alright?enough already! Now you're wondering : how can you get...

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

Real estate > Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

Refinancing Real Estate Investments

Refinancing Real Estate Investments

by: Steve Gillman

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There are two problems with selling. First, selling means paying a large capital gains tax. You can avoid this if you reinvest through a 1031 exchange, but then the point is that you want your money, right? Second, you'll be giving up your inflation-indexed retirement plan. A good rental property generates more income as rents go up.

Refinancing Real Estate Investments Is Better

If you refinance, you can get much of your gain out of the property, without paying a penny in taxes. You see, borrowing money is not a taxable event. Take your loan proceeds and spend them however you want, and still keep your rentals. Doesn't...

Refinancing Real Estate Investments

Real estate > Refinancing Real Estate Investments

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Are Gold Bullion Coins Worth It?

Today's world offers investors plenty of avenues for their money. Which ones are worth it and which ones just bring unnecessary risks with very low chances of profit?

Many people have turned to buying gold bullion in order to improve their financial situations. We know gold has been around ever since man first started living in a society. Gold has grown...

The Role Of Gold Bullion Coins In Your Portfolio Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

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Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers! hearing aids

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Real estate > 10 Steps to Creating Your Smalll Business Disaster Plan

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